TURN MEDIA SPEND INTO REVENUE.

Create a growth machine with your paid media mix

GROWTH BRANDS. GROWTH STORIES.

SELF

•

CALM APP

•

SKILLSHARE

•

GENERAL ASSEMBLY

•

RECAST

•

INCRMNTAL

•

HARRY'S

•

AIRBNB

•

UPWORK

•

MOTION

•

SELF • CALM APP • SKILLSHARE • GENERAL ASSEMBLY • RECAST • INCRMNTAL • HARRY'S • AIRBNB • UPWORK • MOTION •

Media Mix Maximization for Startups

Media spend is a critical growth lever. We teach battle-tested frameworks to deploy it (efficiently) and generate compounding revenue.

What You’ll Learn

  • Drive marketing success through proven goal-setting and revenue generation strategies. Discover how to set actionable objectives, boost your media mix performance, and achieve tangible returns on your media spend, propelling your business towards compounding growth.

  • Unlock the full potential of your media mix! Learn to identify the perfect blend of marketing channels to maximize your dollars, elevating your brand's visibility and amplifying your marketing impact.

  • Ignite creativity in your media mix with strategic Creative Production and Testing. Unleash captivating ads through rigorous experimentation, ensuring each ad resonates with your audience and maximizes engagement.

  • Embrace innovation through Paid Experimentation. Discover groundbreaking insights, fine-tune your media mix strategies, and uncover untapped potential that drives conversion rates and strengthens your market presence.

  • Gain a competitive edge with a deep understanding of Attribution and Incrementality. Understand the true impact of each media mix component, make data-driven decisions to optimize your advertising efforts, and fuel incremental growth in your marketing endeavors.

Contributors

  • Maor Sadra

    INCRMNTAL

  • Sean Hurley

    PATHRIGHT

  • Sonja Sierra

    NUTS.COM

  • Manson Chen

    PARABOLICA

  • Michael Kaminsky

    RECAST

  • Shamanth Rao

    ROCKETSHIP HQ

  • Evan Lee

    MOTION

  • Jake Abrams

    ODYSSEY

  • Alvin Ding

    ADS BY ALVIN

About the Founder

Paul Kovalski is the founder of Efficient Spend and host of the Efficient Spend Podcast. He has driven over $100M in revenue through paid media and has extensive knowledge in media mix optimization.

Follow along as he unpacks the secrets that the world’s top marketers utilize to deploy media spend (efficiently).